SOUTH AFRICA MOVIE SHOWS
Wednesday, 8 May 2013
The period after 1994 saw a dramatic growth in the popularity of Afrikaans music. Numerous new young Afrikaans singers (soloists and groups) released CDs and DVDs and attracted large audiences at "kunstefeeste" (art festivals) such as the "Klein Karoo Nasionale Kunstefees - KKNK" in Oudtshoorn, "Aardklop" in Potchefstroom and "Innibos" in Nelspruit.
Apart from dozens of new songs being introduced into the Afrikaans music market, it became popular for modern young artists to sing old Afrikaans songs on a stage or in a pub, with crowds of young admirers singing along. The reason for the dramatic increase in the popularity of Afrikaans music can only be speculated about. One theory is that the end of Apartheid in 1994 also meant the end of the privileged position that the Afrikaans culture had in South Africa. After losing the privileged protection and promotion of the language and the culture by the State, the Afrikaans-speaking community seems to have spontaneously started embracing and developing their language and culture. This was due to pop artists like Steve Hofmeyr, Nádine, Kurt Darren, and Nicolis Louw bringing a new fresh sound in Afrikaans Music. Many of the songs sung and/or written by these artist are similar in sound to Euro dance music. Critics would claim that all an Afrikaans pop artist needs for a song to be popular is a catchy tune and an easy beat. This is due to the massive popularity of a form of couples dancing called "langarm" or "sokkie". The dance halls where this takes place could be considered as night clubs but they play almost exclusively Afrikaans pop music. The Afrikaans pop music market therefore generates tremendous demand for new material.