Afrikaans musicSOUTH AFRICA MOVIE SHOWS |
The
period after 1994 saw a dramatic growth in the popularity of Afrikaans
music. Numerous new young Afrikaans singers (soloists and groups)
released CDs and DVDs and attracted large audiences at "kunstefeeste"
(art festivals) such as the "Klein Karoo Nasionale Kunstefees - KKNK" in
Oudtshoorn, "Aardklop" in Potchefstroom and "Innibos" in Nelspruit.
Apart
from dozens of new songs being introduced into the Afrikaans music
market, it became popular for modern young artists to sing old Afrikaans
songs on a stage or in a pub, with crowds of young admirers singing
along. The reason for the dramatic increase in the popularity of
Afrikaans music can only be speculated about. One theory is that the end
of Apartheid in 1994 also meant the end of the privileged position that
the Afrikaans culture had in South Africa. After losing the privileged
protection and promotion of the language and the culture by the State,
the Afrikaans-speaking community seems to have spontaneously started
embracing and developing their language and culture. This was due to pop
artists like Steve Hofmeyr, Nádine, Kurt Darren, and Nicolis Louw
bringing a new fresh sound in Afrikaans Music. Many of the songs sung
and/or written by these artist are similar in sound to Euro dance music.
Critics would claim that all an Afrikaans pop artist needs for a song
to be popular is a catchy tune and an easy beat. This is due to the
massive popularity of a form of couples dancing called "langarm" or
"sokkie". The dance halls where this takes place could be considered as
night clubs but they play almost exclusively Afrikaans pop music. The
Afrikaans pop music market therefore generates tremendous demand for new
material.
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